Cookie Policy
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you don't have to re-enter information every time you visit or navigate between pages.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (stored for a set period or until you delete them).
Types of Cookies We Use
| Cookie Type | Purpose | Required |
|---|---|---|
| Strictly Necessary | Essential for the website to function. Enables navigation, form submission, and security features. | Required |
| Performance / Analytics | Tracks how visitors use the site (pages visited, time on site, bounce rate) to help us improve. Typically powered by Google Analytics. | Optional |
| Functional | Remembers your preferences (language, region) to provide a more personalized experience. | Optional |
| Marketing / Targeting | Used by Meta Pixel and Google Tag Manager to track ad conversions, build remarketing audiences, and measure campaign performance. | Optional |
Specific Cookies We Use
- _ga, _gid (Google Analytics): Tracks unique visitors and session behavior to measure website performance
- _fbp (Meta Pixel): Enables Facebook/Instagram ad conversion tracking and audience retargeting
- _gcl_au (Google Ads): Used by Google Ads to measure campaign conversions and ad effectiveness
- WordPress Session Cookies: Used for essential site functionality including form CSRF protection
- Elementor Cookies: Used to ensure the website displays correctly across different browsers and devices
Why We Use Tracking Pixels
As a Meta and Google Ads agency, we use the Meta Pixel and Google Tag on our own website to:
- Measure the effectiveness of our own advertising campaigns
- Build custom audiences for remarketing to website visitors
- Track conversions from Free Growth Audit submissions and contact form completions
- Optimize campaign targeting based on real user behavior data
This is standard practice for any performance marketing agency and allows us to demonstrate the same techniques we use for our clients.
How to Control Cookies
You have full control over cookies. Here are your options:
- Browser Settings: Most browsers allow you to block or delete cookies via their settings menu. Disabling cookies may affect website functionality.
- Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on
- Meta Ad Preferences: Manage your ad preferences at facebook.com/ads/preferences
- Google Ad Personalization: Manage at adssettings.google.com
Third-Party Cookies
Some cookies on our site are set by third-party services we use. These include Meta (Facebook), Google, and any embedded content providers. We do not control these third-party cookies and encourage you to review the privacy policies of those services directly.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our services. The "Last Updated" date at the top of this page will always reflect the most recent revision. We encourage you to check back periodically.
Questions About Cookies?
If you have any questions about our use of cookies, get in touch with us directly.
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